THE WHAT? AmorePacific Group has launched a D2C e-commerce platform. Amore Mall, as the brand new website has been named, is designed to beef up the Ok-beauty behemoth’s international presence and substitute bricks and mortar shops in China, in keeping with a report printed by Inside Retail Asia.
THE DETAILS The brand new platform will function in 61 international locations with merchandise shipped immediately from South Korea to Europe, North America, the Center East and Asia. The platform is at present being piloted with the group’s Hera model, additional manufacturers are anticipated to hitch sooner or later.
THE WHY? The transfer is a part of AmorePacific’s wider technique to increase its worldwide presence and scale back its reliance on the Chinese language market, Inside Retail Asia stories.