The Estée Lauder Corporations launches AI-powered magnificence app for visually impaired customers



THE WHAT? The Estée Lauder Corporations (ELC) has launched its Voice-Enabled Make-up Assistant (VMA), AI-powered magnificence app for visually impaired customers.

THE DETAILS The factitious intelligence-powered cellular app goals to assist visually impaired customers extra simply and confidently apply make-up.

VMA’s pioneering good mirror expertise is pushed by ELC’s Augmented Actuality and Synthetic Intelligence capabilities and was developed utilizing machine studying. 

VMA makes use of voice instruction applied sciences to help the person in make-up utility; customers obtain audio suggestions and tips about whether or not their lipstick, eyeshadow, or basis is evenly utilized.

THE WHY? In line with ELC, its ambition for the launch of VMA is to ‘help the visually impaired group by additional enabling self-expression and self-empowerment by way of their relationship with make-up.’

Michael Smith, Chief Info Officer, ELC, “We’re dedicated to constructing revolutionary expertise options that make magnificence really inclusive to everybody. We’re thrilled to carry the expertise of independently making use of make-up to the hundreds of thousands of individuals which can be visually impaired. Know-how is a robust software to drive inclusion and we’re delighted to be first to market with this pioneering app.”



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