Mielle Organics to affix P&G Magnificence; partnership to speed up hair care model’s entry to extra black girls



THE WHAT? Mielle Organics is about to affix P&G Magnificence, topic to regulatory approval, in a partnership that goals to additional broaden entry to wholesome hair services and products for Black girls world wide.

THE DETAILS Mielle will proceed to be led by co-founders Monique and Melvin Rodriguez, as CEO and COO, respectively, and can function as an unbiased subsidiary of P&G Magnificence.

Each Mielle and P&G have dedicated US$10 million to Mielle Cares, a non-profit geared toward offering sources and assist to advance schooling and financial alternatives in Black and Brown communities. 

In line with a press launch, “P&G’s funding in Mielle Cares additional expands its work in advancing gender and racial fairness by means of award-winning platforms like My Black is Stunning and Widen the Display.”

THE WHY? Rodriguez mentioned: “From the second we stepped into P&G, we noticed a various staff of leaders who share our values and imaginative and prescient for innovation, schooling and neighborhood empowerment, together with a number of Black leaders who play a key function within the hair care and wonder companies.

“This partnership provides Mielle a chance to serve extra textured hair customers with the nice merchandise and formulation that our neighborhood loves.”

Lela Coffey, Vice President of P&G’s multicultural hair care enterprise, continued: “P&G Magnificence’s function shall be to assist the Mielle Organics staff with what they should obtain their imaginative and prescient – together with elevated entry in Black and Brown communities and investing in analysis and innovation – whereas enabling the core tenets of their success to proceed as they’re right now.”



Please enter your comment!
Please enter your name here