Monday, July 31, 2023
HomeOrganic BeautyMagnificence & Testing, 100% PURE’s practices

Magnificence & Testing, 100% PURE’s practices



At 100% PURE we take satisfaction in our testing practices to make sure that we’re producing the healthiest and most toxic-free formulation for our clients. Our dedication to animal welfare means that we’ll by no means, EVER take a look at on animals – and that our merchandise will at all times be licensed cruelty-free. On the subject of our substances we undergo a painstaking course of to keep away from animal-sourced substances and go for vegan, cruelty-free alternate options.

We as soon as did an Instagram Dwell with Brian Underwood, the wonder director of Oprah Journal and he mentioned one thing on that Dwell that shocked us. For a pure magnificence story, he despatched hundreds of “pure formulation” to a third occasion lab to get examined, and 100% PURE (+ 1 different magnificence model) had been the one ones who had what we mentioned we had and didn’t have the rest that wasn’t listed on the ingredient checklist. Sadly, there are plenty of greenwashing and pretend pure magnificence claims throughout the trade however with absolute certainty, we’re actually and without end dedicated to being 100% pure.


Our Ingredient Testing Course of
As pioneers within the pure magnificence trade, we need to be clear with you about how we take a look at our substances. Even when they’re pure, they will nonetheless react to one another in irritating or dangerous methods. The picture beneath outlines our “9-Step Testing Course of” that we use to ensure we’re creating protected and efficient merchandise for you.


We begin out by ensuring that the substances we use are freed from synthetics, chemical pesticides, herbicides, and fertilizers. After combining substances, we take a look at for his or her stability to keep away from unfavorable chemical reactions. As soon as now we have made certain our substances safely mix collectively, we have a look at their efficacy to see whether or not our product accomplishes what it says it’s going to do and whether or not the best share of lively substances are performing as they’re presupposed to.

Along with our ingredient testing our packaging can be examined for contaminants equivalent to phthalates, BPA, and flame retardants and we’ll quickly begin testing packaging for fluorinated compounds (PFA’s). One other part of our testing course of contains guaranteeing that our formulation are secure and that our packaging doesn’t corrode or leak into the formulation.

We hope that you just acknowledge the hassle we make to create a greater planet for us and the animals that reside on it, all of the whereas making merchandise that hold you wanting improbable. So proceed to be diligent within the merchandise you select and do not forget that 100% PURE won’t ever declare one thing that isn’t true as a result of the humane selection at all times comes naturally to us. 100% PURE has at all times been and can at all times be 100% cruelty-free.




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