THE WHAT? L’Oréal Paris has collaborated with collectible toy model RobbiART on a restricted version assortment that includes reward containers and artwork toys, in line with a report by Jing Every day.
THE DETAILS The merchandise function purple and gold packaging that represents prosperity, luxurious and pleasure in Chinese language tradition, and had been launched on the social media platforms Dewu App and Xiaohongshu.
Each L’Oréal Paris and RobbiART crew up with magnificence KOLs and artwork toy collectors to share their unboxing movies and opinions on social media, with L’Oréal Paris Model Ambassadors Zhu Yilong, Xin Zhilei, and Ju Xiaowen endorsing the collaboration.
THE WHY? The collectible toy market elevated from US$970 million in 2015 to US$3.2 billion in 2019, with collectible toys changing into a high consumption pattern for Chinese language Gen Z and Millennials customers.
Based on iiMedia the market will surpass US$11.7 billion in 2024.