Similar to many magnificence trade disruptors, Alice Chang didn’t begin her profession within the trade. From 1997 to 2015, Chang was CEO of the software program firm Cyberlink Corp (then a start-up), which she grew into an award-winning international model with fast growth. But, she had a fair larger imaginative and prescient.
“As a magnificence lover, I acknowledged a niche within the trade for cell purposes of AI and AR know-how to simplify the buying processes,” she stated. “I noticed that these applied sciences held potential for fixing ache factors skilled by magnificence buyers. My imaginative and prescient was to empower the buyer magnificence journey via product discovery, try-on, social sharing, and buying.”
Over 1bn app downloads
After recognizing these potentialities, Chang developed Excellent Corp. and its YouCam suite of augmented actuality apps. “I drew inspiration from my very own wants and frustrations as a magnificence lover, significantly the method of studying about new merchandise and making an attempt on make-up appears to be like in a fast, environment friendly, and clear built-in magnificence journey,” she revealed.
As we speak, Excellent Corp. works with over 450 model companions across the globe and has had multiple billion app downloads.
The corporate had launched a variety of improvements, however one Chang was particularly enthusiastic about was Excellent Corp.’s AI Pores and skin Diagnostic know-how, which helped skincare manufacturers, dermatologists and medical spa professionals present exact consultations and pores and skin evaluation. “This know-how is HIPPA-compliant and capable of analyze pores and skin in seconds to establish 14 main issues together with wrinkles, redness, pores and skin firmness, radiance, and pimples,” she shared. “A brand new report by Dr. Steven R. Feldman confirmed it was as efficient as doctor assessments and pores and skin imaging cubicles in precisely figuring out core pores and skin issues in sufferers.”
Diversifying into different industries
However it appeared that magnificence was simply the tip of the iceberg for Excellent Corp., as over the previous 12 months, the corporate developed its modern AgileHand know-how, which leveraged PBR (bodily primarily based rendering) know-how to ship hyper-realistic digital try-on for rings, bracelets, and watches. “Our AI-powered digital try-on options are starting to drive affect in new areas, significantly vogue,” stated Chang.
AgileHand took under consideration pores and skin tones, textures, and hand and finger sizes, with adaptive Enhanced Environmental Lighting for extra correct and sensible digital try-on. “These applied sciences can be utilized by jewellery manufacturers to permit customers to just about strive on merchandise via hyper-realistic AR know-how,” Chang defined.
Leveraging insights from YouCam app communities
As client buying behaviors continued to alter and evolve, Excellent Corp. facilitated a brand new sort of seamless and customized buying expertise. The YouCam Apps group had over one billion international downloads, which allowed Excellent Corp. to leverage large information insights, to higher perceive client traits and develop impactful options to fulfill their wants. “With our YouCam group, we will see how tens of millions of customers work together with the sweetness tech options in our apps and the varieties of experiences that captivate them,” stated Chang.
Excellent Corp. additionally labored intently with its 450 international model companions to dive deeper into client magnificence behaviors, which has additionally revealed how traits and wonder preferences fluctuate throughout areas. This helped the corporate spot rising traits and gave steerage on NPD. “Along with offering hyper-realistic digital try-on, there are additionally alternatives to create custom-made magnificence tutorials, consultations, and advert unit experiences utilizing AI and AR know-how,” shared Chang.
She additionally believed there have been loads of alternatives for AI know-how in skincare by way of consultations for dermatology and medical spa companies. “This tech may help suppliers educate customers on pores and skin points and provides customized product suggestions. As know-how develops to be extra attuned to client wants, I imagine customers will probably be desperate to adapt and work together with new instruments,” she stated.
AI & AR traits: what’s coming subsequent?
AI and AR know-how had enhanced and elevated magnificence retail, bringing immersive and customized experiences throughout the omni-channel buying journey, together with in-store. “Customers are starting to return to in-store buying and AI/AR know-how is important to supply them with participating and touchless in-store buying touchpoints,” stated Chang. “These applied sciences are additionally turning into integral for ESG (Environmental, Social and Governance) methods – serving to firms create extra sustainable enterprise practices and decreasing product waste with using AR digital try-on.”
Chang believed that AI know-how is essential to personalization and development within the trade and it’ll develop into important for manufacturers and retailers to supply prospects with tailor-made recommendation and proposals. “In 5 years, I predict that AI know-how will probably be current throughout the sweetness expertise, from on-line to in-store and throughout new and rising platforms,” she revealed. “AI will probably be ‘desk stakes’ as magnificence manufacturers start to enter the world of Internet 3.0. These applied sciences will assist manufacturers create the immersive and thrilling buying expertise needed in new digital environments.”
And what’s subsequent for Excellent Corp. itself? “We’ll look to boost options in magnificence whereas additionally increasing into vogue and new industries and areas,” shared Chang. “The alternatives for AI and AR are countless, and we’ll proceed to be on the forefront of improvements that drive the way forward for retail.”