Magnificence and perfume large Coty has renewed its license settlement with luxurious label Jil Sander for 10 extra years.
The 2 companions stated they’ve agreed on a brand new strategic mission, which is able to see Jil Sander model getting into international ultra-premium fragrances’ section for the primary time ever.
“We’re more than happy to increase Coty’s long-term partnership with Jil Sander, a wealthy shared historical past relationship again to the Nineteen Eighties. Over the previous few years, Jil Sander’s collections have acquired worldwide recognition and big success, resonating with customers internationally. Our shared ambition of accelerating the model’s momentum will information the most recent chapter of our partnership, as we pursue additional development of the perfume line. Our future technique will deal with aligning Jil Sander fragrances with the model’s style division, which appeals to the worldwide ultra-premium market,” stated Sue Y. Nabi, Coty’s CEO.
“This new milestone will strongly contribute to consolidate and additional increase the present strong positioning of Jil Sander model within the luxurious market,” added Ubaldo Minelli, Jil Sander and OTB Group CEO.