Two new initiatives on my radar within the restore and re-wear area.
Nike’s Re-Creation mission upcycles deadstock and used clothes into new, lovingly crafted items the place stains and holes are creatively remodeled or rigorously camouflaged (under). It’s not a completely distinctive method – plenty of small start-ups have used this technique – however the execution is extra in step with my style. For instance I like these globular, fried egg-shaped patches on sweatshirts and sweatpants in contrasting or complementary colors (above).
In the meantime, The Gentlewoman has a profile on Josephine Philips and her firm Sojo, which makes the ‘final mile’ of repairs and alterations a straightforward win, not a pesky chore that will get delay perpetually. Impressed by her love for classic trend mixed with the necessity to alter or restore her finds, it makes use of a community of native seamsters or tailoring companies to pick-up-and-drop-off repairs by way of its Deliveroo-style app. (Learn extra right here.)
Subsequent, I’d wish to see an organization make seen darning fascinating. Both providing the service extensively (Toast presents it however solely by itself model objects) or incorporating it prominently as a design function to indicate the attraction of seen mending. Universe, do your factor!
WORDS: Disneyrollergirl / Navaz Batliwalla
IMAGES: Nike Re-Creation
NOTE: Most photographs are digitally enhanced. Some posts use affiliate hyperlinks and PR samples. Please learn my privateness and cookies coverage right here
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