Podcast 143: The model creating mascara tubes to final 2,500 years

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As indie magnificence shoppers, formulators and model founders, we need to act responsibly in the case of making, packaging, shopping for and disposing of our magnificence merchandise. But, for all our goodwill, it’s extremely tough to know if the measures we’re taking to cut back, reuse and recycle, plastic containers specifically, are making a distinction. The biodegradabiilty of plastics is a fancy science, and even when one thing is recyclable, it doesn’t imply it may be or might be. As we’ve learnt on previous episodes of Inexperienced Magnificence Conversations, comfort wins over needs.

We’ve talked to pioneering indie magnificence manufacturers operating some distinctive return and refill schemes, however our visitor on this episode has flipped the thought on its head to create refillable packaging designed to final – not only one or two refills nor a couple of years, however in concept as much as 2,500 years. As a substitute of worrying in regards to the time it takes a plastic container to biodegrade (which could be as much as 400 years), Izzy Zero Waste is an indie magnificence firm designing permanence into its packaging. System Botanica CEO and podcast host Lorraine Dallmeier talks to Shannon Goldberg, co-founder and Chief Zero Waste Officer at Izzy Zero Waste Magnificence, the world’s first zero-waste magnificence line, to ask if the model has created the final word answer for sustainable magnificence packaging.

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Magnificence merchandise in zero waste packaging that lasts 1000’s of years. Biodegradabiilty is not the one reply @Formulabotanica podcast finds out from #izzyzerowaste. #zerowaste #sustainablebeauty # Click on To Tweet

On this episode with Izzy Zero Waste, you’ll hear how:

  • Taking its cues from the medical and dental sectors, Izzy Zero Waste makes use of chrome steel for its mascara and lipcare tubes. Lasting as much as 2,500 years, they are often cleansed to medical grade and refilled and reused as much as 10k occasions.
  • Chrome steel is an costly choice, however its longevity and skill to supply a premium magnificence product expertise make it a winner for Izzy Zero Waste prospects.
  • The beginning-up magnificence firm operates a direct-to-consumer, subscription mannequin. The comfort and cost-effectiveness of this, together with and its pay as you go, self-seal returns envelopes for the containers, makes life very straightforward for its prospects and a win-win for the corporate’s sustainability objectives.
  • Along with its sustainable beauty tubes, Izzy Zero Waste makes use of eco-friendly mascara wands and lip gloss sticks product of biobased, “ecopoxy” resin that may be melted down and remoulded again and again.

Key takouts embody:

  • Izzy Zero Waste works with producers all inside a 400 mile radius of its base in an effort to scale back its environmental affect additional. This appears onerous to attain, however as Shannon says, it’s attainable in the event you do the analysis and assume laterally.
  • It’s simpler for indie and start-up magnificence manufacturers to ship on a mission to fabricate extra sustainably than large magnificence conglomerates which would wish to problem and alter mindsets throughout quite a few departments and in all probability disrupt long-established partnerships and manufacturing fashions to accomodate better sustainability.
  • Success of a mannequin like Izzy Zero Waste’s depends on preserving the vary small and manageable and in focusing on a particular buyer base. The corporate’s prospects need comfort however not on the expense of luxurious and efficiency and are minimalist, no-fuss shoppers.
  • Izzy Zero Waste’s idea of packaging to “go right down to future generations” will not be proprietary. Shannon says she want to see others taking the identical strategy as collectively small firms can foster change that can make a constructive affect on the planet’s sustainability.

Meet our visitor

Shannon Goldberg founder Izzy Zero WasteAfter almost 20 years in magnificence advertising, innovation and product improvement, Shannon Goldberg based Izzy with the objective of making a premium, zero-waste magnificence model that checked all of the bins: clear and cruelty-free, performance-driven, planet-friendly, and simple for the on-the-go skilled who craves sustainable luxurious however doesn’t essentially have the time to handle the logistics of reuse. Shannon created a model that transcends waste discount by eliminating waste altogether.

Along with not utilizing any outer packaging, Izzy challenges conventional notions about provide chains, product improvement and advertising by having the smallest carbon footprint of any magnificence model on the planet. Izzy’s whole provide chain is positioned inside a 400-mile radius, whereas each product providing is 100% refillable, reusable and recyclable. Shannon’s hope is that Izzy will problem the sweetness business to strive more durable, work smarter and make sustainability a enterprise crucial.

Discover Shannon and Izzy Zero Waste:
Web site: yourizzy
Instagram: @izzyzerowastebeauty

Izzy Zero Waste is providing a 20% low cost on its magnificence merchandise to the broader System Botanica group together with weblog readers and podcast listeners. Simply use code Izzyff20 at checkout on their on-line retailer.


Additional listening on sustainability in magnificence

There’s a wealth of data in our previous episodes and we encourage you to take heed to them. A few of relevance to the subject right here embody:

Podcast 69 – by which System Botanica Schooling Supervisor Ana Inexperienced and Lorraine unpick the actually sophisticated subject of biodegradable magnificence in fairly some element.
Podcast 109, an interview Tara Pelletier, Founding father of Meow Meow Tweet about their refilling scheme.
Podcast 126, by which Lorraine asks whether or not we’re prepared for refillable magnificence.

Thanks for becoming a member of us for this episode of the System Botanica Inexperienced Magnificence Conversations podcast. When you loved listening, please share, subscribe and assessment this episode on iTunes, Spotify or Youtube in order that extra folks can benefit from the present. Don’t overlook to comply with and join with us on Fb, Twitter and Instagram.

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Lorraine Dallmeier

Lorraine Dallmeier is a Biologist, Chartered Environmentalist and the CEO of System Botanica, the award-winning on-line natural beauty science faculty. Learn extra about Lorraine and the System Botanica Workforce.



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