L’Oréal invests in Prinker Korea



THE WHAT? L’Oréal’s company enterprise fund, BOLD has introduced a minority funding in micro-printing agency Prinker. Phrases of the deal weren’t disclosed.

THE DETAILS The Korean start-up’s non permanent tattoo merchandise have gained a number of CES Better of Innovation awards in addition to the worldwide IF Design award. The 2 corporations have been working collectively to develop the newly unveiled L’Oréal Forehead Magic, which purports to be the primary handheld digital forehead make-up applicator. Utilizing AR know-how and patented AI-algorithms, the at-home microblading system scans the consumer’s face and makes suggestions on the most effective forehead form which is then printed in seconds robotically.

THE WHY? Barbara Lavernos, Deputy CEO in command of Analysis, Innovation and Expertise at L’Oréal, explains, “At L’Oréal, our researchers are partnering with excessive finish know-how start-ups to create the way forward for magnificence. Collectively, by combining our expertises, we develop unmet personalised shopper experiences. By this strategic funding, we are able to fulfil our deep dedication to bringing breakthrough magnificence applied sciences that really empower boundless personalisation and self-expression into the fingers of each individual.”



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