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HomeCosmeticsL’Oréal invests in micro-printing chief, Prinker Korea

L’Oréal invests in micro-printing chief, Prinker Korea


L’Oréal has acquired a minority funding in micro-printing start-up, Prinker Korea made by means of its company enterprise fund BOLD Enterprise Alternatives for L’Oréal Improvement, their associate for the event of the eyebrow make-up gadget introduced on the CES 2023.

Momentary tattoo units

Established in 2015, Prinker Korea Inc. is the inventor and producer of the world’s first digital momentary tattoo gadget with a purpose to encourage shoppers and provide new instruments for self-expression.

Prinker Korea’s momentary tattoo units have received a number of CES Better of Innovation awards and the distinguished world iF Design award.

L’Oréal and Prinker have been working collectively for a number of years to develop award-winning and newly unveiled on the Client Electronics Present, L’Oreal Forehead Magic. It’s the first handheld, digital forehead make-up applicator to offer shoppers with their most exact forehead form. Utilizing AR know-how and patented AI-algorithms, the gadget scans the person’s face and makes suggestions on the perfect forehead form which is then printed in seconds routinely. In accordance with L’Oréal, this know-how is simple to eliminated and affords an ideal make up the whole day.

By this strategic funding, we will fulfill our deep dedication to bringing breakthrough magnificence applied sciences that really empower boundless personalisation and self-expression into the arms of each individual,” says Barbara Lavernos, Deputy CEO in control of Analysis, Innovation and Know-how at L’Oréal. In accordance with the highest government, the merchandise developed by Prinker have the potential to offer shoppers with “unmet personalised client experiences.




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