Writing in its worldwide patent, Coty mentioned it had developed a refilling platform designed to be located in-store and used straight by customers. The machine featured a switch system with a number of channels to combine preselected quantities of perfume focus, distilled water and ethanol, in that particular order.
Ethanol twin energy
“It has surprisingly been discovered that refilling a perfume container with a perfume focus, distilled water and ethanol, in that order, supplies a perfume to a consumer having the identical organoleptic properties as the unique perfume,” Coty wrote in its patent.
The particular order additionally served a further helpful function, the corporate mentioned.
“Refilling with ethanol final serves a twin perform of including an ingredient to the refillable container and cleansing the elements to which the substances of perfume focus, distilled water and ethanol had been uncovered.”
Coty mentioned the refilling platform may very well be used for a “plurality of perfume concentrates”, allotted at concentrations of as much as 20% w/w. It was additionally appropriate for a spread of refillable bottles, together with clear and/or opaque, that may very well be weighed by the machine forward of filling. In some embodiments, the refilling station may additionally embody a mixer, reminiscent of a vortex, magnetic stir or vibration mixer to mix the ultimate perfume system.
A ‘easy consumer interface’
Importantly, the corporate mentioned the station provided a “easy consumer interface with out complicated manipulations”. The interface, straight linked to the management laptop, may very well be touch-screen, used through a keyboard and mouse and even accessed via private communication gadgets through Bluetooth or WiFi, reminiscent of smartphones, private computer systems, tablets or private digital assistants, it mentioned.
“The management laptop, primarily based on the enter obtained for a desired perfume and corresponding concentrations of distilled water and ethanol, calculates the quantity of every perfume formulation, distilled water and ethanol to create a ultimate desired perfume,” Coty wrote.
In November, final 12 months, the wonder main launched its first refillable perfume Chloé Rose Naturelle Intense. The product was additionally licensed Silver underneath Cradle-to-Cradle (C2C).
A refill revolution?
Many perfume manufacturers had jumped on the refill revolution in recent times, with Mugler – now owned by L’Oréal – already providing refill stations for a while.
Extra broadly within the magnificence business, many main manufacturers had been trialling refill stations on mass scale. In June 2021, Unilever expanded its in-store refill and reuse trials throughout the UK, throughout a spread of its private care and residential care manufacturers, together with Radox, Alberto Balsam and Persil. The stations and idea had been developed in partnership with sustainable magnificence model Magnificence Kitchen that in March 2022 secured a €3.6m funding grant to upscale its round retail mannequin coined ‘Re’.
WIPO Worldwide Patent No. WO/2022/251512
Printed on: December 1, 2022. Filed on: Might 26, 2022.
Title: “Technique for refilling an empty perfume container in-store”
Inventor: Coty – CJ. Silhavy