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Rider/Crew Proprietor Interview There are lots of methods to change into an expert bike owner, however Dutchman Bas Tietema have to be distinctive in his path: Come up via the ranks, begin a YouTube channel, get a contract with a Belgian Conti group, then begin your personal group. Ed Hood needed to discover out extra.
Some groups have embraced ‘Social Media’ extra – and higher – than others; nevertheless it’s now universally accepted that it’s important for groups to have a presence, ‘within the ether.’
GreenEDGE with their ‘Backstage Move’ movies on You Tube understood early the worth of social media and throughout the pandemic while many groups went into hibernation, Fast-Step produced fascinating and enjoyable movies about what their riders have been as much as.
However taking issues one step additional is, ‘You Tuber’ and Dutch skilled bike owner, Bas Tietema whose ‘Tour de Tietema’ You Tube channel may have his personal Continental group for 2023 with on-line playing large, Unibet as major sponsor – the corporate ‘blurb’ tells us: “Unibet gives a platform for sports activities betting, on-line on line casino, bingo and on-line poker to over 11 million clients in over 100 nations.” A serious sponsor many bigger groups can be completely happy to be related to.
Bas Tietema in Nieuwelingen TT champs 2011
We caught up with Bas early within the New Yr to listen to his story:
PEZ: Pleased New Yr, Bas – going again to the beginning, you have been a promising junior rider.
Bas Tietema: Sure, I used to be fairly respectable and consequently I acquired the chance to affix the BMC Improvement Crew which was probably the greatest u23 groups round at the moment.
With BMC Improvement group within the Ster van Zwolle 2014
PEZ: And also you took third within the 2014 u23 Paris-Roubaix.
Sure, the consequence I’m maybe greatest recognized for and it was a high quality area with Mike Teunissen profitable, Stefan Kung twelfth and Tiesj Benoot fifteenth.
Dutch Nationwide U23 time trial championships 2016
PEZ: You have been robust towards the watch too with a podium within the Dutch iTT Championships.
In that period you had guys like Mads Pedersen and Mathieu Van Der Poel on their means up and we have been all fairly ‘full’ riders – not climbers however we may all trip the cobbles and time trial fairly strongly.
With AN Put up in 2017
PEZ: After BMC you went to AN Put up.
BMC stopped, they acquired bored with bringing guys up after which different groups coming alongside and getting the advantage of their growth work. My administration company was Trinity who had good connections with AN Put up so when BMC folded they organised me a trip.
Coaching in Spain with Bingoal Pauwels Sauces WB. December 2021
PEZ: Then you definitely went to BEAT Biking.
That was the final yr of the primary interval of my skilled profession, I had points with pores and skin allergic reactions and my motivation slipped; AN Put up and BEAT have been semi-pro groups and it was powerful for me to determine what I needed to do subsequent.
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PEZ: Seasons 2019 to 2021 you weren’t on the bike however 2022 noticed you again within the peloton with Bingoal Pauwels Sauces.
I adopted numerous sports activities after I wasn’t racing however I nonetheless cherished the bike – and I had an enormous curiosity in Social Media. I believed to myself, ‘what can I do?’ and that was the beginning of issues, I began to submit movies from the Tour de France and we went from zero to getting 200,000/300,000 views. Bingoal was certainly one of our sponsors on the channel; I used to be on the bike and going OK in order that they gave me a possibility to trip for the group – however I needed to attain a sure degree in assessments. It was a tough season, I went OK within the first race, which was the Tour of Antalaya however when there have been cross winds or tough parcours it was tremendous powerful.
Tour De Tietema with their group automobile from Škoda
PEZ: You have got 150,000 plus subscribers on Tour de Tietema however Dutch is the language – have you ever thought-about an English language model?
I haven’t checked the numbers just lately however the English language query is an efficient one, albeit we now have English subtitles on our movies. We’re Dutch guys although so plenty of the humour is particular to that language. We’re going to proceed to deal with the Dutch/Flemish market however we all know there’s large potential within the UK, USA and Australia, nevertheless we don’t need to make too large a step too rapidly.
PEZ: The group, how, why?
It’s an ambition I’ve had for fairly a while; to offer a singular inside story from a group which is driving among the greatest races round – I need to see how far we will go together with it. We’re a Media Home so we’re not counting on exterior platforms – and it’s not simply going to be purely about outcomes for our sponsors.
With Bingoal Pauwels Sauces WB in Kuurne-Brussel-Kuurne 2022
PEZ: A few names which caught my eye in your line up are the Englishman Harry Tanfield and the Czech Tomas Kopecky.
I keep in mind Harry’s win within the 2018 Tour of Yorkshire however he’s been unfortunate with Katusha and Qhubeka folding. I noticed his title within the outcomes this yr right here in The Netherlands and in Belgium, that took my curiosity and I spoke to our group coach, Hugo Haak we agreed that Harry can be an asset to the group – significantly within the Belgian and Dutch races the place cross winds are an enormous issue and a powerful man like Harry comes into his personal. Tomas is Czech however lives in The Netherlands and speaks Dutch, he had some very robust outcomes on the finish of 2022 with third within the u23 Paris-Excursions the hi-lite.
Golbert pranks teammate in stress for hours | Tour de France 2022 stage 8
PEZ: Due to your robust Social Media presence does that assist with moving into races?
It’s a mixture, sure the Social Media is an element however you additionally must area a powerful group, which I feel now we have. In addition to the robust riders now we have glorious employees in Hugo and Rob Harmeling and that’s additionally an element. We’re confirmed within the UCi 2.1 Tour of Antalya in Turkey, the UCi 1.2 Craft Ster van Zwolle and UCi 2.2 Olympia’s Tour, each within the Netherlands and the UCi 2.Professional Tour of Belgium. However we’re additionally hoping for wild playing cards in races just like the ZLM Tour and Tour of Britain.
Not the primary time Unibet has been within the peloton
PEZ: Unibet had a nasty expertise with biking sponsorship, however you might have them again within the sport.
They’ve been seeking to come again into the game, however sure, that they had a tough expertise again in 2007 once they have been caught in the course of a dispute between ASO and the UCi about groups sponsored by playing firms. However now, with Lotto, F de J and Circus all within the peloton there might be no complaints about ‘playing sponsors.’ It’s an enormous step for them to return again however there are lots of people within the organisation who’re into the game, they might have backed a Professional Crew or World Tour group however confirmed perception in us and gave us plenty of freedom. And like us, they imagine that Continental degree isn’t our last vacation spot.
Good paint job
PEZ: Cannondale bikes for the group and that’s one radical paint job.
Cannondale are probably the greatest bike suppliers there may be, we’ll be on the SystemSix Hello-MOD and sure, the paint job is, ‘outspoken’ for certain. We’ll be on Shimano Ultegra Di2 12 velocity groupsets with Garmin computer systems and energy meters, wheels are by the Dutch firm, Scope and we’ll be driving Pirelli P Zero tyres.
Contract discussions with Roglič?
PEZ: What would ‘success’ in 2023 seem like for you and TDT Unibet?
To make it to the best ranges, driving races like Paris-Roubaix, the Tour of Flanders and the Tour de France – that will be actually nice.
Bas about to begin Paris-Roubaix in 2022
# Good luck to Bas and the group. You’ll be able to see all the ‘Tour de Tietema’ movies HERE on YouTube. #
PIZZA, PIZZA, PIZZA! Right here we go once more! Additionally this yr we’ll ship hard-earned pizzas to the riders and their employees after the final stage in Paris. Bon appetit!
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