“Innovation additionally comes from producers,” Laurent Dodet, P&B Group



Premium Magnificence Information – Why did you participate within the Open Innovation occasion as a producer/provider?

Laurent Dodet – We aimed to interrupt the mould! It was the primary time a designer and producer had taken half in it as a key participant! We felt like sending a robust message by standing beside main market manufacturers and suggesting an method and options that stood out, in comparison with the same old proposals. Innovation may also come from producers – like P&B. We had been there to supply mission initiators our agility, reactivity, and adaptableness, that are on the core of our each day lives, but additionally our means, know-how, and sources: we develop these by working each day in an ever-denser, extra dynamic atmosphere. As a reminder, yearly in our six vegetation, we work for over 200 manufacturers, on about 1,000 initiatives.

Premium Magnificence Information – How profitable was it?

Laurent Dodet – It was very constructive and instructive. It helped perform a complete watch assessment by screening core points, in addition to all points requiring reflection and creating emulation within the magnificence ecosystem. We’re nonetheless discussing just a few particular topics with mission initiators to go forward and truly arrange support-based partnerships, the target being to supply these improvements to our portfolio of consumers.

It’s a win-win state of affairs: mission initiators get some help, we make the most of a brand new innovation, and our prospects have entry to actual differentiating options.

Premium Magnificence Information – What are the principle innovation options you observed?

Laurent Dodet – Most core and reflective points are centered on sustainability, whether or not they regard substances, packaging, processes, or the product use. Additionally, new shopper gestures are often correlated to actual industrial challenges – the microbiome, a key difficulty proper now, and the significance of applied sciences in magnificence!

Premium Magnificence Information – Are you able to inform us about your innovation or R&D initiatives?

Laurent Dodet – As a part of Open Innovation, we goal to amass new formulation and industrial abilities to supply our prospects extremely progressive stable options that create new gestures. Proper now, we’re discussing phrases with the completely different gamers that caught our consideration, so we can not let you know extra. However we’re crossing our fingers for these partnership initiatives to come back to fruition.

In any other case, our disruptive improvements embody Superior Water S-100, a brand new technology of ionized water. We strongly consider on this expertise, as a result of it retains stunning us in more and more numerous fields and functions. There may be additionally our UHT expertise to provide preservative-free cosmetics. And we help the Progelife and Calysens startups specialised in drugs and cosmetics. We consider of their initiatives and methods and work hand in hand with them to develop anti-ageing substances.



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