THE WHAT? Sephora has promoted Govt Vice President, World Chief Objective Officer and Chief Advertising Officer of Sephora for North America, Deborah Yeh, to solely World Chief Objective Officer, efficient January 1st.
THE DETAILS In accordance with WWD.com, Yeh will relocate to Paris for the position, with a memo written by Sephora Americas President and Chief Govt Officer Jean-André Rougeot stating: “together with her sharp strategic mindset and real ardour for folks and advocacy, we all know she’s going to form our objective journey into one which might be industry-defining.”
Yeh will report back to World CEO Guillaume Motte in her new position.
THE WHY? Sephora is within the midst of a world reshuffle of its c-suite, with Yeh’s promotion stated to service the “fast-growing wants of her international objective position,” says Rougeot.