One other yr has come and gone, which suggests it’s time for considered one of my favourite duties—updating you all on this yr’s highlights (plus giving a sneak peek of what’s to come back). Having the ability to share private updates like these is considered one of my favourite elements of being a small, founder-led enterprise. With out additional ado, listed below are among the most noteworthy issues that occurred at our firm in 2022.
We Re-Launched Triple Berry Clean Peel (and It Introduced a Pal!)
The most important information of the yr was the long-awaited relaunch of our beloved Triple Berry Smoothing Peel. As a lot of you already know, the peel was discontinued attributable to provide chain points associated to the pandemic. I made a decision this was the right alternative to reevaluate Triple Berry and modernize the formulation. This product has been in my line for over ten years and has been considered one of our best-sellers for nearly that lengthy, so it was extremely essential to me to get the reformulation good. Greater than something, I used to be so grateful for our fantastic clients who waited patiently for me to good the components (and amassed a waitlist of virtually 5,000 individuals!). Due to you, this actually was a labor of affection for me. It took a number of time to get it good, however I couldn’t be happier with the way it turned out.
Be taught extra concerning the thrilling new ingredient updates for Triple Berry Smoothing Peel.
Along with the peel, we launched an thrilling new companion product—the Triple Berry Smoothing Scrub. It’s a mild facial scrub with completely rounded jojoba beads in a creamy, velvety base. I’ve all the time been an enormous believer within the energy of an excellent facial scrub due to its skill to immediately reveal brighter, smoother pores and skin (and assist fade pigmentation over time). This scrub harnesses all of the antioxidant energy of the triple berry peel and has been giving individuals nice outcomes when used with the peel or by itself. I’ve been getting actually good suggestions on this scrub to date, which makes me so proud!
If you happen to haven’t tried them but, you may get each the peel and scrub right here. They’re nice for ringing within the new yr and will help you obtain your skincare resolutions, no matter they could be.
We Employed a Full-Time, In-Home Esthetician
I couldn’t do what I do with out my group to again me, and it by no means stops bringing me pleasure to see our group rising. I used to be thrilled when considered one of our part-time staff got here on board full-time. After beginning in a contract place, Lexi is now formally our in-house esthetician. She’s out there by way of e mail that will help you with any skincare or product questions you’ll have. She’s additionally spearheading our digital consults! Talking of which…
We Re-launched Digital Consultations
This yr, we formally re-launched our MySkinRx digital consultations! I like this program as a result of it represents the whole lot that my model stands for—you might be distinctive, and so is your pores and skin. Skincare will get complicated, and typically it’s arduous to inform what you want irrespective of what number of weblog posts or product descriptions you learn. We perceive that, so we provide this service to provide you one-on-one steerage. You’ll stroll away with a greater understanding of your pores and skin, life-style ideas, and, after all, a bespoke skincare routine.
You may ebook your MySkinRx by means of our web site at any time.
We Launched Product Critiques On the Web site
For the primary time ever, we launched product evaluations on our web site. This firm isn’t only a enterprise to me, it’s additionally my ardour. I’ve been placing all of myself into it for over 25 years, so I’d be mendacity if I stated it wasn’t nerve-wracking to open it as much as everybody’s opinions. That stated, there’s nothing extra essential to me than listening to our clients, getting their suggestions, and incorporating that suggestions into how I run my firm. Critiques are probably the greatest methods for individuals to provide us direct suggestions, so I made a decision that opening this channel of communication was the most effective transfer.
The evaluations have been rolling in, and it’s already been such a useful device for us. I’m proud to say that based mostly on the five-star ranking system, we have now a 4.8 common with 90% of our evaluations being 5 stars!
We Launched Subscriptions and SMS
Along with evaluations, we launched subscriptions on our website. This was one other function we needed so as to add to enhance buyer expertise by making the ordering course of extra handy and streamlined. Now, we’ll robotically ship you the merchandise you constantly re-order (with a bit low cost thrown in, who doesn’t love that?).
We additionally launched textual content messaging as a solution to deliver your extra useful content material and a few of my finest skincare ideas. You’ll additionally get details about offers and new merchandise. Join SMS to be the primary to get distinctive content material and bulletins.
We Had Our First-Ever Spring Sale
Most of you already know that we maintain our annual sale annually on the finish of August. That is the anniversary of once I began my firm (in addition to my birthday!). We needed to strive including a second sale so clients wouldn’t have to attend a full yr for an additional one to come back round. It was an enormous hit, so maintain an eye fixed out for an additional one in 2023!
I Had a Busy Yr for New Product Growth
This yr has been BUSY for me in relation to product improvement. I’ve so many new issues within the works, and I can’t wait to have the ability to share extra particulars with you. That is hands-down my favourite a part of my job as a result of it actually permits me to be artistic and convey to life the tens of millions of concepts I’ve.
We’ll be launching an thrilling new product this spring. It’s in contrast to something we have now in our present product line, so be sure to’re signed up for our emails to get updates as we get nearer to the launch date. So far as the opposite merchandise I’m engaged on, I’ll provide you with a touch—they faucet into barrier restore and can provide modern options for all completely different pores and skin varieties.
I Stayed Related With the Magnificence Trade
One of many issues I like most about being within the magnificence business is the individuals I get to satisfy. This business has among the brightest, kindest, and most artistic individuals, and I by no means get uninterested in studying from them.
An occasion that was notably particular to me was the Marie Claire Energy Journey. This occasion is a women-only networking convention that occurs every year. It’s designed to foster significant relationships and all the time contains inspirational panels and audio system. The visitor record is filled with some fairly spectacular girls, so I used to be very honored to be invited this yr.
I additionally attended the Pores and skin of Coloration Convention in Atlanta the place I used to be requested to provide a presentation about my enterprise information and share what it’s like to begin a skincare firm. This occasion was unimaginable as a result of it allowed me to assist and join with my fellow estheticians.
Lastly, I gave a skincare masterclass at SoHo Home in my hometown of Austin. For this class, I centered on learn how to give your pores and skin an at-home facial. Everybody who attended the category obtained a Berry Bestie Field, which included each of our triple berry merchandise! It was such an excellent time, and my aim is certainly to do extra occasions like this in 2023 so I can join with extra of you in individual.
So there you could have it, 2022 in a nutshell! As all the time, I’m so grateful for the whole lot and I can’t wait to see what subsequent yr has in retailer. Wishing you all a cheerful and wholesome 2023.
Movie star Esthetician & Skincare Knowledgeable
As an esthetician educated in beauty chemistry, Renée Rouleau has spent 30 years researching pores and skin, educating her viewers, and constructing an award-winning line of merchandise. Her hands-on expertise as an esthetician and trusted skincare professional has created a real-world resolution — merchandise which can be formulated for 9 various kinds of pores and skin so your face will get precisely what it must feel and look its finest. Trusted by celebrities, editors, bloggers, and skincare obsessives across the globe, her huge real-world information and fixed analysis are why Marie Claire calls her “essentially the most passionate pores and skin practitioner we all know.”