THE WHAT? LVMH has closed all bodily retail areas throughout China for its native luxurious skjn care model, Cha Ling and shut down its official WeChat account, in accordance with a report revealed by Jing Day by day.
THE DETAILS The transfer is alleged to be a part of a wider technique to promote the model solely through LVMH stablemate, Sephora.
THE WHY? Though the official line is, as above, that the model will now be bought through Sephora, Jing Day by day attributes the closures to falling site visitors because of the pandemic, to not point out a way that native manufacturers conceived and owned by western firms – dubbed ‘faux guochao’ – aren’t genuine C-beauty manufacturers.