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Pop star Kylie Minogue has partnered with multi-brand e-commerce platform devoted to scented merchandise Scent Magnificence Inc. to launch her new Disco Darling by Kylie eau de parfum. Impressed by the singer’s newest album, DISCO, this floral, musky and fruit-infused perfume evokes the exuberance of dance and the dance flooring.
This new addition to the Kylie Minogue perfume portfolio was dropped at life by the perfumers at Firmenich who labored carefully with the pop star, as if this had been a chunk of music. It options notes of bergamot, glowing cassis, and crisp apple with a coronary heart of jasmine, white peony, and raspberry. The bottom of vanilla orchid, musks, and ambrox invoke an evening out and echo the euphoria of disco in as we speak’s olfactory vocabulary.
Scent Magnificence is closely supporting Disco Darling with a big advertising and marketing marketing campaign and labored with frequent Kylie collaborator, and world-renowned Director, Sophie Muller on the visuals for the marketing campaign. Sophie created the movies for Kylie’s current Number one album DISCO together with ’Say One thing’ and ’Magic’ and was the right alternative.
Disco Darling is out there in Europe beginning mid-October 2022, on-line within the USA at ScentBeauty.com in November 2022, in Australia in early December 2022 and in Brazil and different worldwide markets in early 2023. Each the Disco Darling and Darling fragrances can be found in a 30ml (at USD32.00) and 75ml (at USD 49.00) dimension.
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