THE WHAT? Scent Magnificence and Kylie Minogue has introduced the launch of the singer’s newest perfume, Disco Darling.
THE DETAILS Described because the ‘sexier and extra addictive companion’ to Darling by Kylie, the scent was impressed by Kylie Minogue’s newest album, Disco. The launch shall be supported by a major advertising marketing campaign.
THE WHY? Steve Mormoris, CEO of Scent Magnificence, Inc, explains, “As a long-time good friend of Kylie, I’m thrilled we discovered a solution to translate her latest music from Disco right into a second perfume, beneath the Darling umbrella. Kylie’s optimism, grace and musical expertise are eternal. Shoppers love her. This shall be one other big success.”