THE WHAT? SC Johnson’s Ecover has teamed up with the Mr Males e book collection to launch a brand new character designed to encourage good habits in future generations, in line with a report printed by the Metro.
THE DETAILS Sporting a blue physique and inexperienced hair, Little Miss Waste has been drawn to resemble planet Earth and her story is designed to encourage younger readers to reuse and refill to cut back plastic waste. The e book can be gifted with any Ecover refill in December, and might be learn totally free on-line.
THE WHY? Silvia Figini, Mr Males Worldwide, informed Metro, “We actually imagine within the energy of storytelling to ignite behaviour change. Mr Males Little Miss tales have all the time been about figuring out your self, and Mr Males Little Miss characters, like all of us, generally wrestle to remain on prime of the quantity of plastic waste of their houses.”