THE WHAT? L’Oréal has teamed up with UK grocery store Sainsbury’s to convey AI purchasing to the grocery sector within the UK, in response to a report by the Retail Bulletin.
THE DETAILS L’Oréal’s AI pushed skincare know-how by Modiface can be used to scan client faces to supply skilled skincare and personalised suggestions in Sainsbury’s grocery class.
The sweetness big and Garnier have skilled Sainsbury’s magnificence consultants on L’Oréal Paris’ Pores and skin Genius and Garnier’s Pores and skin Coach instruments, constructed utilizing the ModiFace know-how.
THE WHY? Sophie Hogg, director of class – well being and sweetness at Sainsbury’s, stated: “Our magnificence consultants play an necessary position in supporting prospects purchasing our magnificence ranges in our shops and this unbelievable know-how will imply they’ll present an much more tailor-made and private service.
“The mixture of face-to-face interplay and know-how actually units us other than others and offers prospects one other compelling cause to cease by the sweetness aisle when doing their grocery store.”