THE WHAT? The Good Glamm Group has acquired a majority 51 % stake within the content-platform Tweak, owned by Actor and entrepreneur Twinkle Khanna.
THE DETAILS Acquired for an undisclosed sum, Tweak is a digital platform that target women-related subjects comparable to relationships and sustainable dwelling.
Following the money and inventory deal, the Mumbai-based model will operate underneath Good Media Co, led by The Good Glamm Group Founder Priyanka Gill.
Tweak Founder and CEO Khanna will proceed on this function and sit down as a stakeholder in The Good Glamm Group.
THE WHY? The acquisition is claimed to allow The Good Glamm Group to get entry to the Tier I markets during which Tweak has a robust presence.
Khanna stated, “This strategic partnership will give Tweak India a cohesive platform to develop and optimize our strengths. In constructing a scalable enterprise, one should at all times be able to take the subsequent leap and I’m optimistic that the merger with the Good Glamm Group will assist me pull off a Produnova with three good somersaults and be certain that all of us land firmly on our toes.”