No, in fact we don’t want extra magnificence manufacturers, we hear you reply. So why are we at Components Botanica coaching and inspiring much more individuals to launch their indie pure magnificence model into the world? That could be a good query and logical sequitur. With hundreds of magnificence merchandise available on the market, and with the tons of extra that arrive – usually born of movie star manufacturers and containing trending, so-called high-performance elements – it’s cheap to imagine the cosmetics’ market is saturated.
Nonetheless, as with all opinions there are counter arguments to discover. On this Inexperienced Magnificence Opinion episode, Components Botanica CEO and podcast host Lorraine Dallmeier delves into the query and flips it to ask: “Does the world want extra unsustainable magnificence manufacturers?”. Hear in for a soapbox opinion podcast that calls out the actual drawback underlying the vast majority of mainstream magnificence manufacturers – their lack of ability to undertake sustainable practices. We could not want extra, however we definitely want completely different sorts of manufacturers to switch them; simply the sort of indie magnificence manufacturers our Components Botanica graduates launch.
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Does the world want extra magnificence manufacturers? Definitely no more of the identical unsustainable ones the @FormulaBotanica podcast argues. #sustainablebeauty #indiebeauty #beautybrands Click on To Tweet
Lorraine agrees that the world has no want of extra magnificence manufacturers; these which are caught deploying century-old advertising and marketing techniques that promote unattainable magnificence beliefs. The wonder trade over the previous hundred years has persistently pushed out ever extra product to assist us obtain magnificence perfection and in doing so, helps drive overconsumption. Many within the mainstream trade are late to the occasion on the subject of understanding not to mention adopting sustainable enterprise practices. Recyclable packaging is simply the tip of an answer to the sustainability iceberg we face.
Mainstream manufacturers usually pay lip service to sustainability objectives however, as we’ve heard on this podcast, it’s usually the indie pure magnificence manufacturers which are able to entrepreneurial spirit and innovating to infuse their companies from the outset with sustainable practices and merchandise. There may be a lot the mainstream magnificence trade can be taught, for instance, from our visitor within the earlier episode, Melodie Reynolds of Elate Cosmetics, who brazenly advocates for her prospects to purchase fewer of her merchandise.
Fairly rightly, we don’t want extra magnificence manufacturers telling us we’d like 40 of their merchandise on our lavatory cabinets. We do want extra magnificence manufacturers genuinely championing sustainability to switch them although. The problem from this episode is for us all to cease and think twice about our reply to that brief, seemingly easy query we began with.
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Lorraine Dallmeier is a Biologist, Chartered Environmentalist and the CEO of Components Botanica, the award-winning on-line natural beauty science faculty. Learn extra about Lorraine and the Components Botanica Staff.
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