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PurCity: How a startup is reworking city buildings into carbon seize options

Now that the Cisco World Downside Solver Problem 2022 winners have been formally introduced, you’ll need to study extra about every profitable crew and the story behind every innovation. The Cisco World Downside Solver Problem is a web based competitors that awards money prizes to early-stage tech entrepreneurs fixing the world’s hardest issues. Since 2017, the competitors has awarded $3.25 million USD to 78 startups from 25 international locations.

PurCity logoWe’re excited so that you can study extra in regards to the 2022 profitable groups addressing among the largest challenges we face by means of technology-based options.

I just lately had the chance to interview Morteza Ghorbani Eftekhar, CEO and Founding father of PurCity, winner of the Regional (EMEA) First Runners-Up $75,000 USD prize. PurCity gives a patent pending know-how resolution that may be applied/put in onto any city infrastructure’s floor to instantly seize carbon (CO2) from air, contribute to saving vitality about 30 to 48 p.c vitality consumption on a constructing’s HVAC methods, enhance sustainability, and clear the air.

What downside is your know-how resolution making an attempt to unravel and the way does it work?

Morteza: 40 p.c of world vitality consumption and CO2 emissions originates from buildings.

Our product has a multi-level output: vitality discount, net-zero sustainability, and saving lives from air air pollution. We’re capturing the air instantly, cleansing it, and delivering the clear air into the HVAC system of the constructing. We’re saving 30 to 48 p.c of vitality consumption on the HVAC system by returning clear air contained in the constructing with our product.

A digital model showing how PurCity's solution works
Digital mannequin demonstrating how PurCity’s air purifying system is sustainable, environment friendly, and self-cleaning for brand spanking new and current buildings and development partitions.

What’s progressive about the way in which you might be fixing the difficulty? What units your resolution aside?

Morteza: We specifically designed our system to show constructing constructions or partitions, that exist already, into energetic, sensible, and multifunctional methods.

By 2050, round 2.5 billion folks shall be dwelling in cities. This can result in extra city development, much less area, and extra air pollution. We want options that may flip old style supplies into new, sensible, and sustainable ones. We have already got so many buildings on the planet. We’re enabling the surfaces of those pre-existing buildings, particularly in cities, to allow net-zero carbon emissions.

Moreover, our GapS 4.0 has PV photo voltaic panels built-in to them. Subsequently, we’re the world’s first carbon seize know-how that shall be unplugged whereas continually capturing carbon and cleansing the air. A number of the by-products of the system, together with hydrogen and pure CO2, may also be offered into the market.

A man wearing a tie while holding a microphone
PurCity’s Morteza Ghorbani Eftekhar presenting his carbon seize know-how in Taipei, Taiwan, 2019.

What impressed you to develop this resolution?

Morteza: Lengthy story quick, every little thing began after I was a child. I misplaced one among my finest associates as a result of excessive stage of air pollution in our metropolis. She had lung most cancers, and when she was gone, I needed to give you completely different options that might contribute to cleansing the air from the surroundings. In 2016, I got here up with an concept from scratch, and ever since then I’ve labored on creating PurCity.

How will profitable a prize within the Cisco World Downside Solver Problem enable you to advance your online business?

Morteza: Nothing could be completed with out the help of others. This resolution is the results of everybody’s work, and because of Cisco’s generosity, we are able to proceed to develop. Cisco’s help will assist us additional develop and broaden the know-how to seize carbon from city infrastructures, clear the air, save vitality, and enhance human well being.

Are you aware what you’ll use the prize cash for particularly?

Morteza: Cisco is extremely beneficiant, and this $75,000 prize will assist maintain our enterprise sustainable. On a private observe, if it weren’t for grants like this one, I might be dwelling within the streets. When the pandemic first hit, I used to be utilizing my very own private checking account to push the corporate upward, and I feared having to dwell out on the streets once more. Nonetheless, the funding and help, from prizes like this one, have helped saved me and my enterprise. Now, with that stress gone, we’re working very exhausting to additional enhance and commercialize the product for upcoming large-scale initiatives.

What recommendation do you have got for different social entrepreneurs?

Morteza: One of the essential issues I’ve discovered in my life is you should love what you might be preventing for, and you should battle for one thing that you simply imagine in. When you’ve got discovered such a purpose, you’ll not be simply deterred when difficulties come up.

You’ll battle and work in direction of it 24/7. I personally am dedicating every little thing — my life and vitality — in direction of making my purpose occur. I’ve completed Judo since I used to be a child and in 2015, I turned a Judo champion in Denmark. I do know what it takes to battle for what you imagine in.

I’ll admit, I’ve made errors and failed a number of instances. Throughout my journey there have been many moments the place I questioned myself. The quantity of rejection we confronted was unimaginable, however my mindset has at all times been following my targets to provide influence. I’m happy with my errors and failures, as they’re empowering me to take the subsequent steps to be higher.


Keep tuned for extra articles in our weblog sequence, that includes interviews with each Cisco World Downside Solver Problem 2022 profitable crew!




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