THE WHAT? Gwen Stefani’s GXVE make-up model has launched 10 new lip shades, in line with a report printed by WWD.
THE DETAILS GXVE’s debut lip colours bought out inside every week of launch at Sephora, WWD reveals, with the cherry crimson Unique Recipe, now ranked because the LVMH retailer’s second best-selling shade.
The brand new merchandise comprise 4 satin lipsticks, 4 matte shades, an ultra-matte longwear liquid lipstick and a longwear liquid lipstick with a vinyl end.
THE WHY? GXVE Chief Advertising and marketing Officer, Erin Sale instructed WWD, “Lip has emerged as an essential class for us. Gwen’s signature crimson.”