The brand new Bottega Veneta AW22 advert marketing campaign has dropped and its clearer than ever to see the industrial potential in Matthieu Blazy’s new imaginative and prescient. I by no means fairly warmed to the clickbait-leaning Daniel Lee aesthetic – Blazy’s appears altogether extra refined.
I can see shades of Raf (within the knitwear) and Phoebe-era Celine within the classic-cool styling. There’s sufficient OG Bottega within the intrecciato leather-based luggage* and is {that a} nod to Ghesquiere-era Balenciaga (the place Blazy first interned) within the curvilinear tailoring and shoe shapes*? The marketing campaign imagery is shot by a coterie of up-and-coming photographers, celebrating craft, group and journey.
I’m additionally intrigued to see the bag collab Bottega Veneta is doing with the Strand Ebook Retailer, “an homage” to the cult Strand tote which has been talked about in three articles now and is claimed to be launching throughout NYFW.
Watch this house…
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WORDS: Disneyrollergirl / Navaz Batliwalla
IMAGES: Bottega Veneta AW22 advert marketing campaign
NOTE: Most photographs are digitally enhanced. Some posts use *affiliate hyperlinks and PR samples. Please learn my privateness and cookies coverage right here
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