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Model Focus – Wilier – Merlin Cycles Weblog

The in depth depth-of-range of Wilier bikes, framesets, clothes and equipment is just about unrivalled by another firm. Showcasing distinctive high quality Highway, Commuter, Gravel and Mountain bikes, with Wilier Hybrid E-bikes liberally sprinkled throughout all genres, Wilier are more likely to have a motorbike which ticks all of the bins for you.

So, the place and when did Wilier start their experience down the street to European bike business domination…

The Starting

The house of Wilier is within the provincial city of Bassano Del Grappa in Italy. All of it started with native craftsman and shopkeeper, Pietro Dal Molin in 1906. Pietro had turn into fascinated with bicycles , as they had been the most well-liked manner of getting round. In Bassano, proudly owning a Wilier bike turned the peak of trend.

Warfare Manufacturing

Wilier continued producing bikes and constructing their enterprise. They survived the battle years by supplying Italian Military Riflemen with bikes in WW1. Badly affected by bombing in WW2, Wilier constructed a brand new manufacturing unit following the top of the battle and cast forward within the interval of peace. Quickly new heroes would seize the creativeness of Italy’s bike riders, within the type of Fausto Coppi and Gino Bartali.

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Wilier on the Races

As cycle sport on the roads of Europe flourished, Wilier quickly entered into the world of sponsorship. With riders resembling Fiorenzo Magni driving for Wilier in all the large races, together with the Tour of Italy, the manufacturers future appeared assured. Nonetheless, in 1952 Wilier didn’t receives a commission for a big cargo of bikes despatched to South America. This on prime of different enterprise knockbacks pressured Wilier to diversify into assembling motorbikes. Nonetheless this proved a futile try to hold the enterprise afloat, and it was pressured to shut its manufacturing unit gates.

A New Period

The manufacturing unit laid dormant for 17 years, untill two brothers, Wilier followers, purchased the manufacturing unit and bicycle manufacturing equipment contents. The Gastaldello brothers and bicycle salesman, Giovani Longon teamed as much as re-open the manufacturing unit, tackle employees and get Wilier again on the street once more. The early frames popping out of the reopened manufacturing unit had been manufactured in stainless-steel, some had been completed within the well-known Wilier copper end.

Highway to Domination

Sponsorship as soon as once more led to Wilier turning into a well-known world vast model. In 1997 sponsorship of the Mercatone Uno workforce led to climbing star Marco Pantani profitable TDF phases Alp D’Huez and Morzine aboard his Wilier. The Lampre workforce additionally proved a beneficial promoting platform for Wilier, with the likes of Alessandro Pettacchi guaranteeing they had been by no means in need of media protection by way of untill 2010. Up into the fashionable period and Wilier are outstanding within the World Tour professional’ biking peleton with their Filante SLR, Wilier 0 SLR and Wilier Turbine bikes ridden by Workforce Astana Qazaqstan in 2022. Wilier’s Gravel racing pedigree can also be of rising significance for the model, one of many greatest gravel races of 2022, the Unbound Gravel 200 was gained by Ivar Slik driving a Wilier gravel bike.


The newest bikes from Wilier present the unbelievable range in bike driving in the present day. On prime of a totally spectacular street, gravel and MTB line up, their Ebike vary can also be incredible. Wilier recognised that prospects don’t simply need Ebikes to experience to the outlets, they want to experience all over the place! The Wilier Hybrid vary replicate this completely. The Hybrid ebikes embody street, gravel, hardtail MTB and full suspension fashions and even flat bar street and gravel choices too.


Wilier clothes matches the identical top quality as their bikes, framesets, wheelsets and the whole lot else they produce. In addition to technical race and coaching clothes traces, Wilier produce a variety of leisure put on too, these are excellent for displaying you appreciation of the the Italian model.

Components & Equipment

Spare elements and equipment usually are not normally taken critically as an earnings stream for large bike manufacturers. Nonetheless, Wilier see the chance to provide high quality merchandise they usually achieve this. From disc rotors and pads to lights, pedals, pumps, saddles and bikepacking baggage – in case you are in search of a motorbike associated product, take a look at Wilier’s in depth vary. In addition they produce some superior wheelsets too.

Take a look at our full vary of Wilier merchandise right here



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